Basic Information
| Field | Details |
|---|---|
| Full Name | Jaqui Bonet Rice |
| Also Known As | Jaqui Rice; Jaqui Rice Gold |
| Birth Year | 1987 |
| Raised In | San Francisco Bay Area, California |
| Education | Woodside High School; Georgetown University (B.A., Government/Political Science) |
| Brief Legal Studies | Fordham University School of Law (attended briefly) |
| Primary Roles | Co-founder & CEO, G.O.A.T. Fuel; Co-founder, Tressly |
| Notable Companies | G.O.A.T. Fuel (energy drink); Tressly (hair extensions) |
| Parents | Jerry Rice (Father), Jacqueline “Jackie” Bernice Mitchell (Mother) |
| Siblings | Jerry Rice Jr. (Brother), Jada Symone Rice (Sister) |
| Half-Sibling | Brenden Rice (Brother) |
| Spouse | Trevion Gold |
| Child | Trevion Jay Gold III (“JJ”) |
| Social | Instagram: @jaquibonet |
Biography
The trajectory of Jaqui Bonet Rice arcs from academic rigor to entrepreneurial spark, a path that mirrors a switchback trail aimed at the summit. Raised in the Bay Area, she absorbed the cadence of performance and discipline early, with Woodside High School grounding her in community and competition. Georgetown University followed, where she studied government and political science—an education that sharpened her instinct for systems, strategy, and the human side of decision-making.
A brief stop at Fordham University School of Law hinted at a traditional professional journey. Instead, she turned toward building brands from the ground up, choosing the laboratory of commerce over the courtroom. That pivot ushered in an era defined by calculated risk, relentless iteration, and a leadership style anchored in clarity and speed.
Before the energy drink headlines, she co-founded Tressly, a hair extension brand. It was a proving ground for supply chains, product experience, and authentic storytelling. The lessons from Tressly—how to balance quality with scale, how to cultivate community, how to keep a pulse on cultural cues—set the stage for her next act.
Family
Family is both narrative and network in Jaqui’s story. Her father, Jerry Rice, is a Hall-of-Fame wide receiver whose approach to excellence—precision, endurance, repetition—threads through the ethos of the brands they’ve built together. Her mother, Jacqueline “Jackie” Bernice Mitchell, is widely cited in family histories as the anchor from the early years. Siblings include Jerry Rice Jr., who played college football at UCLA and UNLV, and Jada Symone Rice. Her half-brother, Brenden Rice, continued the receiving lineage into the NFL after standout years at USC.
Jaqui married creative strategist and brand builder Trevion Gold—now a co-founder and key architect behind the voice, look, and feel of G.O.A.T. Fuel. In September 2024, their son, Trevion Jay Gold III (“JJ”), added a new chapter to the family narrative. Extended family ties include grandparents Joe Nathan Rice and Eddie B. Rice, and uncles Tom Rice and Marlon “DJ Thump” Rice—names that surface in stories of Southern roots, Bay Area pathways, and a tradition of industriousness.
Career & Business
Jaqui’s entrepreneurial centerpiece is G.O.A.T. Fuel, a performance-first energy drink brand co-founded with Jerry Rice and her husband, Trevion Gold. Positioned at the intersection of function and culture, the brand leans into clean-energy principles, athlete-minded formulation, and a distinctive ingredient profile that includes adaptogens like cordyceps. The concept is simple yet demanding: fuel greatness without compromise. The execution—product development, supply chain, distribution, retail partnerships, and community-building—reflects her CEO playbook: chase velocity, defend quality, and keep the message sharp.
G.O.A.T. Fuel’s growth story echoes a startup’s classic race: e-commerce traction, regional pilots, then scale into national retail. By 2024–2025, expansion into thousands of doors and placements within big-box channels signaled maturation from promising newcomer to category player. The brand narrative—Black-owned, family-built, athlete-informed—doubles as a compass for product decisions and partnerships. Jaqui often articulates the brand’s purpose as a bridge: between performance and wellness, between legacy and innovation.
Tressly, her earlier venture, sharpened her instincts for unit economics, sourcing, and consumer trust in beauty. The transition from beauty to beverage may seem like a leap, but the connective tissue is clear: audience empathy, brand architecture, and operational discipline.
Timeline of Milestones
| Date/Year | Milestone |
|---|---|
| 1987 | Born in the San Francisco Bay Area |
| Late 1990s–2000s | Attends Woodside High School; builds strong ties with Bay Area sports and community |
| 2005–2009 (approx.) | Studies at Georgetown University; completes B.A. in Government/Political Science |
| ~2012 | Brief enrollment at Fordham University School of Law; pivots to entrepreneurship |
| ~2017 | Co-founds Tressly (hair extension brand) |
| 2020–2022 | Co-founds and launches G.O.A.T. Fuel; initial product rollout and e-commerce focus |
| September 9, 2021 | Wedding celebration with Trevion Gold |
| 2023–2024 | Retail expansion accelerates; brand gains national visibility |
| September 1, 2024 | Birth of son, Trevion Jay Gold III (“JJ”) |
| 2024–2025 | G.O.A.T. Fuel scales distribution across thousands of retail locations in the U.S. |
Media & Speaking
Jaqui’s voice travels through podcasts, panels, and brand features, often appearing alongside Jerry Rice to discuss entrepreneurship, discipline, and building a company with family. Her interviews tend to focus on the nuts and bolts—formulation philosophy, retail strategy, partnership dynamics—while underscoring leadership principles: consistency, speed of learning, and mission clarity. The messaging is polished but human, balancing ambition with a grounded sense of responsibility to consumers and community.
Videos & Podcasts (Representative Mentions)
- Conversations spotlighting G.O.A.T. Fuel’s origin story and growth journey, featuring Jaqui and Jerry Rice in long-form interviews.
- Entrepreneurship podcasts focused on brand-building, retail strategy, and the “fuel greatness” ethos.
- Industry talk shows and founder spotlights highlighting Black-owned brands reshaping the energy drink category.
Recent News & Social
Across 2024–2025, G.O.A.T. Fuel’s momentum is marked by retail growth, athlete partnerships, and repeat features in business media. Jaqui’s social presence (@jaquibonet) blends personal milestones—wedding anniversaries, parenthood—with the cadence of product launches and retail updates. The tone is disciplined yet celebratory, reflecting a leader balancing household and headquarters, spreadsheets and storylines.
FAQ
Who is Jaqui Bonet Rice?
Entrepreneur and co-founder & CEO of G.O.A.T. Fuel, she’s also known as Jaqui Rice Gold and is the daughter of Hall-of-Famer Jerry Rice.
What did she study in college?
She earned a B.A. at Georgetown University in Government/Political Science.
Did she attend law school?
Yes, she briefly attended Fordham University School of Law before pivoting to entrepreneurship.
What companies has she co-founded?
G.O.A.T. Fuel (energy drink) and Tressly (hair extension brand).
Who are her parents?
Jerry Rice and Jacqueline “Jackie” Bernice Mitchell.
Does she have siblings?
Yes—Jerry Rice Jr. and Jada Symone Rice; her half-brother is Brenden Rice.
Is she married?
Yes, to Trevion Gold, a co-founder and brand lead at G.O.A.T. Fuel.
Does she have children?
Yes, one son: Trevion Jay Gold III (“JJ”), born in September 2024.
What’s distinctive about G.O.A.T. Fuel?
A performance-first formula that emphasizes clean energy and functional ingredients.
Is there a public net worth figure for her?
No verified personal net worth is publicly disclosed.
